I finally dragged myself to EICMA 2025 in Milan. I have been thinking of attending for years, but this year I finally pulled the trigger. As soon as they announced the 2025 dates, I booked the flight and hotel, so both worked out reasonably cheaply, booking so far ahead.
EICMA is absolutely enormous! By far the biggest motorcycle show I have ever attended. You need at least two full days to cover it properly, even then, you will miss stuff.
I didn’t go primarily for the shiny new bikes. You can see those all over the internet, covered by hundreds of sites and channels. I went more specifically for the accessories and luggage, more in tune with this website. The shiny bikes and Italian models were more of an added bonus 🙂
I was surprised at the amount of Chinese motorcycle and equipment manufactures. Forget electric, the Chinese dominate, I’m guessing 75-80% of the new “petrol” models are made in China and to a much lesser extent, made in India.
I feel the days of European manufactured motorcycles are fast coming to an end, unless we are talking about very high end (Italian), limited run models. This also is true for accessories as well, much of what I looked at originates from China.
Don’t be fooled by the voices claiming China only builds junk. That is no longer true, some of the products coming out of China are very high quality, products I would have absolutely no problem using and recommending.
Moving on…
In order to keep things simple, I have gone company by company and jotted down my opinions and anything I found particularly interesting. I’m sure some companies you have heard of, and others a little more obscure.
Rhinowalk
I own and have reviewed a few of their products, so I’m very familiar with their product range.
e.g. https://genxrider.com/rhinowalk-40-60l-motorcycle-bag/
What caught my eye at EICMA was the tactical hardtop soft case, that had an internal cooler or camera bag. It looked like a soft duffle and a top box had a kid 🙂
The “Mechanics” range of soft luggage is great quality, at a great price, so in my opinion offers great value. It’s clear Rhinowalk have taken a good look and have been re-engineering Mosko Moto products for their “Mechanics” range. Cough* 🙂
Rhinowalk are fast emerging as a budget, mid segment alternative to Enduristan / Mosko / SW-Motech etc. Competition is good and great for us riders!
Loboo
This was the first time I had ever come across Loboo, a Chinese brand.
They had a huge range of products on display and most looked great quality. Looking at the product range, they are clearly targeted at the ADV market.
The standout product for me was the inflatable, waterproof soft panniers, just like having side airbags on your bike. Very innovative, and the panniers looked very well made.
Chigee
Very popular stand at EICMA.
Most of the focus was on the new radar and blind spot detection enabled smart displays.
Basically the 77 GHz radar is constantly scanning behind you for closing traffic and blind-spot encroaches. When this happens, an alert comes up on the screen.
The AI0-6 LTE/MAX is their flagship product as far as I could tell. Not cheap, but it comes with all the bells & whistles.
Chigee kit is priced at the premium end of the smart display market, but it’s very well built and has some nice options with mounts, cameras etc.
Longride
Longride was another company I had never heard of, until ECIMA.
A Belgium based company that offers classic-style luggage, waxed cotton, leather straps, that proper “modern classic / vintage” look. Think Bonneville, Guzzi V7, that vibe.
Their saddlebags and roll bags look like something you’d ride to a small Italian coastal town with, then park up and pretend you’re in a film. You get the idea 🙂
Up close the stitching was very good, the leather didn’t feel cheap, it felt and looked quality, and the bags had a sensible mix of old-school looks and modern practicality (hidden plastic backing, waterproof inners, proper mounting).
Not what I’d pick for a pouring-down rain, ADV mudfest, but for road touring on a retro? Perfect!!!
Hepco & Becker
Very well know German brand that makes nice quality kit.
They had a new waterproof side bag called “CEROS,” which has an urban look, as opposed to the more common ADV focused design. It felt and looked great quality, like most of the Hepco kit.
Honestly, I didn’t see anything else that made me do a double take on their stand.
HFK
Another gadget company that is right up my street 🙂
They had a decent size stand and large range of smart displays, dash cameras, TPMS’s etc.
The HC50 smart display was the product that got most of my attention. As well as offering all the usual smart display features, it was IP69K rated and you can also display your GoPro or Insta360 cameras on the screen. I also liked the buttons on the top edge, they looked glove friendly.
For me, the HC50 was the pick of smart displays at EICMA this year.
NICECNC
What bike wouldn’t be complete without a little Aliexpress NICECNC bling 🙂
They make CNC’d bits for loads of bikes and it’s excellent quality!
Some of it is pure cosmetic, some of it genuinely useful (case savers, footpegs, levers, brackets etc).
They one item that caught my attention was a Phone/GPS mount that allowed you to swivel the phone to both landscape and portrait mode.
Oxford
The Oxford stand was closed off, very Gucci store of them :-). I guess I could have asked to look around, but with so much new stuff at EICMA to see, time and attention span was limited.
Bottom line: I know the product range well and I have a few pieces of Oxford kit.
For those of you not so familiar with Oxford, they offer a huge range of products from security devices, heated grips to clothing, that for me fit into the “pretty good for the money” category.
EJEAS
This is an intercom brand I know little about, although I have seen them on Aliexpress and Amazon.
As I don’t know them that well, I took the time to have a good look around their stand and ask plenty of questions. They are a budget brand looking to disrupt the market, with a large range of well featured intercoms, at a great prices. Chinese marketing 101!
The EJEAS X10 Phantom was their flagship product at EICMA. It’s mesh, nice tactile controls, noise cancelling and has a good feature set. It’s also priced very competitively at approx £110 (US$144).
Is it any good, no idea. Hopefully I can get a few tests units in the hear future.
Also, “apparently” their intercoms talk to Sena, Cardo etc.
They also told me they were the first to offer noise cancelling before the bigger brands.
Not sure if that is true, but I’ll take their word for it.
Interphone
Interphone is another decent sized player in intercoms. They are an Italian brand, but would assume most of their products are made in China. Not that is bad, look at Apple.
The ERA 1X is new for Interphone, the specs on paer look pretty good. It looks very sleek, very Italian. Has nice big tactile buttons that I like. Sometimes, I think manufactures forget most of us wear gloves 🙂
You also have four different colour swappable face plates on the ERA 1X , so you can be better “colour combinated”, perfect for GS owners.
Their U-COM units and mesh setups look slimmer than I remember and I have always liked the nice large tactile buttons they have on the U-COM units as well.
Also, Interphone now offer phone mounts, Beeline GPS and little air compressors.
Unit Garage
Never heard of this Italian company until EICMA. I was pleasantly surprised, they had a limited range of products on display, but what they had was quality!
They do a lot for BMWs in particular, R nineT stuff everywhere, plus bits for other bikes. On their website you can see their full range, it’s pretty extensive.
What got my attention was their classic styled canvas and TPU panniers that looked very nicely made, with proper quick-release frames and some nice detailing.
Amphibious
Amphibious are Italians doing every type of waterproof bag, dry duffels, roll-top panniers, backpacks, the lot.
I had a look at a few of their bags, they all had good seam welding, heavy duty PVC, quality!
Nothing fancy, bags you could throw on the bike for a RTW trip, that would take a beating and would stay waterproof even in a monsoon.
Cokima (MFS)
Another company I knew nothing about before EICMA. This why I love ECIMA!
Cokima was interesting , selling smart displays, camping gear and luggage, all decent quality.
The camping chairs didn’t get my attention, but their MotoNav (CK3) smart display with CarPlay, GPS, quick mount and a radar unit looked decent quality. Note sure how they will fair in this market, especially with the amount of competition I witnessed at EICMA, but worth a look if you are after a smart display that is not Chigee or Carpuride and I’m sure better priced.
They also had some decent quality tail bags and pannier-lid bags on display and various types of mini tire compressors.
Easyblock
Easyblock do frame-mounted wheel locks for a huge range of bikes and scooters, so instead of lugging a heavy chain around and then leaving it in the garage because you can’t be bothered, the lock lives on the bike. You just flick it into place when you park up. Perfect!
I really liked this security device. It’s simple, easy to use and appears very well made.
Sure, it will not stop someone lifting up your bike into a back of a van and taking it away, but will make the angle grinder scum bags think twice.
Westwind Moto
Westwind Moto (not Westland, despite what my brain tried to call them all day) had a very nice range of “Mosko Moto & Kriega” inspired soft luggage and racks.
This was the first time I have had the chance to touch and feel their various pieces of luggage.
The quality is very good, solid kit, well thought out and I said, lots cues from Mosko and Kriega.
I would have no problems using or strapping their panniers or duffles on my bike and going RTW.
Cardo
Cardo’s stand was rammed, no surprise, they have been about a while, have a great name and plenty of market share, especially with their Packtalk intercom. The main focus at EICMA was their new noise cancelling “Beyond” helmet and I’m sure the main reason the stand was so busy.
Now I’m not into helmets, but this is some sexy tech they are pushing.
I spoke to a few people that tried the helmet in their test booth and said it worked and did a great job of cutting out wind noise. Apart from the noise canceling, the helmet also has an integrated intercom with huge 53mm speakers, active brake light, removable battery, carbon fibre shell, crash detection etc, they have gone all out on this one, it’s packed with features.
Standalone intercom wise, I didn’t see anything new.
MechRig
If you are into vlogging, Mechrig have some very nice clamps, camera mounts, sticks, arms, suction cups, plus a bunch of other camera related products, 700+ items so I’m told.
The quality is very good, they remind me of the NICECNC of camera mounts 🙂
Sena
Sena came to EICMA this year to make a statement, releasing plenty of new products.
As it has been for a while, it’s Cardo vs Sena at the top, so I’m guess Sena is looking to take back the crown.
The main focus was on the “The Specter” a flip-up helmet and the “Outlander” a ADV helmet, both with integrated comms. Not as nerdy as the Cardo “Beyond” but both still pretty cool.
Intercom wise, they released ONLY four new models 🙂
The SPIDER X Slim, VORTEX Series, APEX Series and 60X.
The 60X is pitched as their flagship model, it looks very sleek and stealth fighter like.
I’m not going to cover the details of all the new models, best go check out the Sena website below.
SW-Motech
I already rate their tank bags and some of their hardware, so I wanted to see the latest luggage. They had the TRAX aluminium panniers, PRO tank bags with the usual quick-lock system, and a big range of soft tail packs. Nothing I haven’t seen before.
But…
At EICMA they launched their new V-LOC side bag/pannier series. It’s a combination of magnetic and mechanical locking. The magnets help align the pannier when mounting, then it locks into place, making it a one handed operation. It also stops the tops of the bags opening once it has been locked into place. Innovative and different.
Unfortunately I stupidly erased the photos I took of the V-LOC system. Website it is then 🙁
I was told the V-LOC luggage will be available early 2026.
Was it worth going?
I thoroughly recommended going to EICMA, especially if you are into accessories like me. As soon as they announce the 2026 dates, I’ll be all over travel booking sites again.
The good bits:
• You can see almost every luggage and accessory brand you have ever heard of, plus a load you haven’t.
• You get to actually handle the gear. Within five seconds you can tell if a buckle is rubbish or if a mounting plate is going to snap the first time you drop the bike.
• You can compare, in real time, things like Rhinowalk vs Loboo vs Westwind vs SW-Motech instead of guessing from photos.
The bad bits:
• It’s busy. Really busy. If you hate crowds, this will test your patience. Either try and get access on a media day, or plan to go on the Thursday and Friday, to avoid the weekend.
• You’re not getting show-special bargains on most of this stuff, a lot of stands don’t sell direct.
If you are into drooling over the latest 230 horsepower missile or fully loaded GS for Starbucks, you are going to have the time of your life.
Stay Frosty, and if you do head out to EICMA next year, wear comfy shoes. 🙂