Harley-Davidson is a manufacturer of motorcycles, primarily known for its heavyweight cruisers and touring bikes. The company serves a global market of motorcycle enthusiasts and riders, offering a range of models including touring, cruiser, trike, and adventure touring motorcycles. Key strengths include a strong brand heritage, a loyal customer base, and extensive customization options for its bikes. Harley-Davidson also provides motorcycle training, financing, and various accessories and apparel. The company has a notable presence in North America and Europe.
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