Starman Optical, a company that calls itself an AI hardware maker, is reportedly merging with GoPro. The deal would give Starman 90% ownership of the action camera brand for $285 million.
GoPro has struggled in recent years as smartphone cameras got better and sales slowed down. The company has been looking for ways to stay relevant, and this merger seems to be part of that effort.
Details on what Starman Optical actually plans to do with GoPro are still thin. The company hasn’t said much publicly about its own products or how AI hardware fits into cameras built for extreme sports and outdoor recording.
Neither company has released an official statement confirming the terms of the deal. The $285 million figure and 90% stake come from reports rather than direct announcements from either side.
If it goes through, the merger would mark a big shift for GoPro, moving it away from being an independent hardware company and into the hands of a business focused on artificial intelligence tech.
More information is expected as talks reportedly continue.
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