Doubletake Mirror gives business students a solid case study. The company builds motorcycle mirrors that riders trust. It also listens. That focus led to the new Doubletake Mirror System 2.0.
Founder Ned Suesse started the company 14 years ago after a minor crash broke both mirrors and master cylinders on his KTM. He wanted a mirror that would move in a fall. The result was a ball and socket setup that folds, pivots, and protects key controls.
System 2.0 keeps that formula and improves key parts. The new base ball grows to 1.125 inches and uses an M10 bolt through the center. Each kit includes four bolts to fit most bikes. An aluminum ball with nitrile overmold adds strength. The company reports a 42 percent increase in stiffness.
New in house arms come in 3.5 inch and 6 inch lengths. A longer thumb nut makes adjustment simple. Testing shows better stability and less vibration on rough trails.
System 2.0 works with earlier mirrors and arms. Riders can upgrade without replacing everything. That clear path forward shows a company that builds, tests, listens, and improves.
My two cents…
Doubletake Mirrors are basically a tidy MBA case study with grease under its nails. They make motorcycle mirrors riders actually trust. Radical concept, right? Even wilder, they listen to customers. That habit led to the new System 2.0, which feels less like a sequel cash grab and more like Terminator 2 done properly. The company claims a 42 percent jump in stiffness. New in house arms, longer thumb nut, better stability on rough trails. Less buzz, more clarity. Best part? It works with earlier parts. Upgrade without dumping everything. Build, test, listen, improve. Wash, rinse, repeat. If only every company aged this well.
Click on the link below for the full article:
https://upshiftonline.com/blogs/content/tested-new-doubletake-mirrors
